Marketing and Brand Lead (100%)

Location Berlin

About us
Flybaby is a growing company that develops high-quality baby carriers and systems. We are a design-driven brand – for us, design is not just a step in the process but the starting point for product development, brand appearance, and customer experience. We work closely together, exchange ideas, and bring in different perspectives to further develop our brand. Marketing and creation go hand in hand with us – with plenty of room for creativity, new approaches, and joint experimentation.

Your mission
In this role, you shape the further development of our brand and its international positioning. You develop strategic guidelines that are reflected across all channels and work closely with the creative team to create coherent concepts and content. You work both strategically and operationally, implementing many measures. You manage external partners such as PR agencies and freelancers and ensure that all activities align with our brand strategy.

Your tasks

• Development and implementation of a brand strategy for national and international markets
• Definition of clear USPs for each market and ensuring a consistent appearance across all touchpoints
• Conceptualization and implementation of campaigns in coordination with creative and content production
• Building and maintaining influencer and ambassador programs
• Further development of brand communication to position our product range as a cohesive system
• Adaptation of content and messages to local market and cultural conditions
• Development and implementation of new marketing and growth ideas, e.g., WhatsApp marketing, TikTok, Pinterest, or community formats
• Management of brand presence across social media channels such as Instagram, TikTok, and Meta, as well as in paid formats
• Budget planning as well as evaluation and optimization of measures

Your profile

1. Several years of experience in brand building and marketing management, ideally with an international focus
2. Combination of strategic thinking and practical, hands-on implementation
3. Confident know-how in performance marketing mechanisms
4. Experience working with channels like TikTok, Instagram, Meta, and other platforms
5. Understanding of international markets and cultural differences
6. Experience with social media, influencer marketing, and performance campaigns
7. Creative thinking combined with an analytical approach
8. Enjoyment of collaboration and developing ideas together
9. Very good German and English skills

We offer you

1. Co-creation of a growing brand with an international focus
2. Collaboration in a motivated, creative environment
3. Short decision-making processes and independent work
4. Flexible working conditions and an inspiring work environment

Curious?

Then we look forward to your application!

 Send your resume and relevant documents including a cover letter to:

 📧 info@flybaby.berlin